Get ready to make your ice cream shop the talk of the town this month with our expertly crafted social media posts! We've designed a month's worth of engaging, mouth-watering content that will capture your audience's attention and keep them coming back for more. From showcasing your best-selling flavors to running fun polls and promotions, this guide is filled with creative ideas that will bring more customers to your shop. Want to access the full calendar of posts and strategies? Download our Ultimate Social Media Guide for Ice Cream Shops for FREE and start growing your brand today!
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July 1 - Welcome to July!
Post Idea: Kick off the month by welcoming your followers and hinting at exciting flavors and events coming this month.
Sample Caption: "Happy July, ice cream lovers! 🎉 We're gearing up for an exciting month full of new flavors, sweet treats, and refreshing sundaes. Stay tuned for surprises coming your way!"
Hashtags: #JulyVibes #IceCreamSeason #SweetSummer #NewFlavors #StayTuned
July 2 - Behind-the-Scenes: Ice Cream Prep
Post Idea: Share a video or photo carousel showing the behind-the-scenes process of making your ice cream.
Sample Caption: "Ever wonder how your favorite scoops come to life? 🍦Here's a sneak peek at how we craft the creamiest, dreamiest ice cream! Made with love, one scoop at a time. 💖"
Hashtags: #BehindTheScenes #IceCreamMadeWithLove #CraftedWithCare #CreamyGoodness #ScoopLife
July 3 - Flavor of the Month Announcement
Post Idea: Introduce your special flavor for the month of July.
Sample Caption: "🎉 Announcing our July Flavor of the Month: Strawberry Lemonade Sorbet! 🍓🍋 Refreshingly sweet and tangy – it’s the perfect summer treat. Come try it today! 💛"
Hashtags: #FlavorOfTheMonth #StrawberryLemonade #SorbetLove #SummerFlavors #CoolDownWithUs
July 4 - Independence Day Special
Post Idea: Post about a special 4th of July ice cream deal or limited edition flavor.
Sample Caption: "Happy 4th of July! 🇺🇸 Celebrate with our limited-time Red, White, and Blueberry Sundae – available today only! 🎆🍨 Get yours before it’s gone! #IndependenceDayTreats"
Hashtags: #July4th #RedWhiteBlueberry #SundaeSpecial #IndependenceDaySweets #CelebrateWithSweets
July 5 - Customer Favorite Poll
Post Idea: Post an interactive poll in your Instagram stories or feed to engage customers by asking them to vote for their favorite flavor.
Sample Caption: "It's time for a scoop showdown! 🍦 Which flavor reigns supreme in your book? Vote now in our stories: Chocolate Chip Cookie Dough vs. Mint Chocolate Chip! 🏆"
Hashtags: #FlavorFaceOff #VoteYourFavorite #IceCreamPoll #CustomerFavorites #ScoopShowdown
July 6 - National Ice Cream Month Fun Fact
Post Idea: Share an interesting or fun fact about ice cream in celebration of National Ice Cream Month.
Sample Caption: "Did you know that July is National Ice Cream Month? 🍦 Fun fact: The average American eats about 23 pounds of ice cream every year! How much have you had this month? 😉"
Hashtags: #NationalIceCreamMonth #FunFactFriday #IceCreamLover #ScoopsAndFacts #SummerSweets
July 7 - Sundae Sunday Promo
Post Idea: Announce a special Sunday promo on sundaes.
Sample Caption: "Sundae Sunday is here! 🍨✨ Buy any sundae today and get 50% off your second one! Tag a friend to share the sweet deal! 🍒"
Hashtags: #SundaeSunday #IceCreamDeals #ShareTheScoop #SweetTreats #SundaeFunday
July 8 - Create Your Own Sundae Contest
Post Idea: Launch a contest where followers can design their dream sundae, and the winner gets their creation featured in-store.
Sample Caption: "Got an epic sundae idea? 🍨🎨 Design your dream sundae and tell us in the comments! The winning creation will be featured in-store and named after YOU! Ready, set, scoop! 🏆"
Hashtags: #CreateYourSundae #SundaeContest #DesignYourDessert #ScoopChallenge #WinYourSundae
July 9 - New Employee Introduction
Post Idea: Introduce a new team member with a fun photo and short bio.
Sample Caption: "Meet Emily, our newest scooper! 🍦 She loves creating the perfect swirl and her favorite flavor is Cookies & Cream. Say hi when you see her at the counter!"
Hashtags: #TeamTuesday #MeetTheTeam #IceCreamSquad #EmployeeSpotlight #BehindTheCounter
July 10 - Ice Cream Trivia
Post Idea: Post a fun trivia question about ice cream. Encourage followers to guess the answer in the comments.
Sample Caption: "🍦Trivia time! How many gallons of milk does it take to make one gallon of ice cream? 🤔 Drop your guess in the comments, and we’ll reveal the answer tomorrow!"
Hashtags: #IceCreamTrivia #FunFacts #GuessTheAnswer #TriviaTime #CreamyQuestions
July 11 - Ice Cream Toppings Guide
Post Idea: Share a post about your top ice cream toppings with a photo carousel.
Sample Caption: "The cherry on top? More like sprinkles, fudge, and crushed cookies! 😋🍒 Swipe through to see our favorite toppings to elevate your scoop game!"
Hashtags: #ToppingsGalore #IceCreamAddOns #BuildYourSundae #SweetToppings #IceCreamGuide
July 12 - Customer Review Highlight
Post Idea: Feature a glowing customer review in your post.
Sample Caption: "‘Best ice cream in town!’ - Thanks for the sweet words, Amanda! 🍦💖 We love hearing how much you all enjoy our scoops. Have you left us a review yet?"
Hashtags: #CustomerLove #ReviewHighlight #ThanksForTheLove #IceCreamFans #SweetSupport
July 13 - Cool Down with Milkshakes
Post Idea: Post about your milkshakes with a cool video of one being made.
Sample Caption: "Need to beat the heat? 🌞 Our thick and creamy milkshakes are the ultimate summer cooler! 🍓🥤 Come grab yours in classic Vanilla or try our new Oreo Crunch!"
Hashtags: #MilkshakeMonday #BeatTheHeat #SummerCooler #ShakeItUp #DeliciousDrinks
July 14 - National Ice Cream Day Tease
Post Idea: Tease your plans for National Ice Cream Day on July 21st.
Sample Caption: "National Ice Cream Day is just around the corner! 🍦🎉 We’ve got BIG plans, so mark your calendars for July 21st! Special deals, new flavors, and more. Stay tuned!"
Hashtags: #NationalIceCreamDay #ComingSoon #IceCreamHoliday #MarkYourCalendars #SweetSurprises
July 15 - Mid-Month Flavor Recap
Post Idea: Share a recap of all the flavors available so far this month.
Sample Caption: "We’re halfway through July, and here’s what you’ve been enjoying so far: Salted Caramel, Chocolate Chip Cookie Dough, Mango Sorbet, and more! 🍦 Which flavor is your favorite?"
Hashtags: #FlavorRecap #MidMonthFavorites #ScoopCheck #IceCreamRoundup #FlavorsOfTheMonth
July 16 - Share a Recipe: DIY Ice Cream Sandwiches
Post Idea: Share a simple recipe for DIY ice cream sandwiches using your ice cream.
Sample Caption: "Ready for a fun summer activity? 😋 Make your own ice cream sandwiches at home! Here’s an easy recipe using our Chocolate Chip Ice Cream. Perfect for summer afternoons!"
Hashtags: #DIYIceCream #IceCreamSandwich #RecipeShare #SummerSnacks #CoolTreats
July 17 - Local Collaboration Shoutout
Post Idea: Highlight a collaboration with a local bakery or coffee shop.
Sample Caption: "We're teaming up with [Local Bakery Name] to bring you the best of both worlds! 🍰🍦 Try our Vanilla Ice Cream with their fresh-baked brownies for a combo you won’t forget!"
Hashtags: #LocalCollaboration #ShopLocal #SweetPartnership #IceCreamAndMore #SupportSmallBusiness
July 18 - Employee Favorites
Post Idea: Share an employee’s favorite flavor and why they love it.
Sample Caption: "It’s scoop time with Sarah! 🍦 Her go-to flavor? Salted Caramel Swirl! She loves the perfect mix of sweet and salty. What’s your favorite flavor?"
Hashtags: #EmployeeFavorites #ScoopWithSarah #SweetAndSalty #IceCreamCravings #MeetTheTeam
July 19 - Ice Cream Joke of the Day
Post Idea: Post a lighthearted ice cream-related joke to make your audience smile.
Sample Caption: "Why do ice cream cones always carry an umbrella? ☂️ Because they know there’s a chance of sprinkles! 😂🍦"
Hashtags: #IceCreamJokes #JokeOfTheDay #SprinkleLaughs #SweetHumor #LaughWithUs
July 20 - Throwback Thursday
Post Idea: Share a “Throwback Thursday” post showing the history of your ice cream shop or a vintage picture of the location.
Sample Caption: "Throwback to our early days in 2010! 🍦 We’ve been scooping happiness ever since. Thanks for being part of our journey! #TBT"
Hashtags: #ThrowbackThursday #TBT #IceCreamShopHistory #FlashbackFun #ScoopMemories
July 21 - National Ice Cream Day
Post Idea: Celebrate National Ice Cream Day with a special promotion or event.
Sample Caption: "It’s here! 🎉 National Ice Cream Day is in full swing, and we’re celebrating with Buy One, Get One Free scoops all day long! Don’t miss out – tag your ice cream buddy and come celebrate! 🍦"
Hashtags: #NationalIceCreamDay #CelebrateWithScoops #BOGOIceCream #IceCreamLovers #SweetCelebration
July 22 - Day in the Life: Ice Cream Shop Edition
Post Idea: Show a “Day in the Life” post of what it’s like to run the shop, from opening to closing.
Sample Caption: "Ever wonder what goes on behind the counter? Here’s a glimpse into a day in the life of our ice cream shop – from prepping fresh batches to serving up smiles! 🍦"
Hashtags: #DayInTheLife #IceCreamShopLife #BehindTheScenes #ScoopLife #IceCreamJourney
July 23 - Fun Customer Highlight
Post Idea: Share a fun or heartwarming photo of a regular customer with their favorite treat.
Sample Caption: "Meet Jenny, one of our regulars! She’s been coming in every Friday for a scoop of Mint Chocolate Chip since we opened. Thanks for being a part of our ice cream family, Jenny! 💚🍦"
Hashtags: #CustomerSpotlight #IceCreamFamily #RegularsRock #MintChocChipLove #IceCreamCommunity
July 24 - Ice Cream Around the World
Post Idea: Share a fun fact about how different cultures enjoy ice cream or similar desserts.
Sample Caption: "Did you know in Japan, they enjoy a dessert called Mochi Ice Cream – bite-sized ice cream wrapped in sweet rice dough? 🍡 How cool is that?! 🌍"
Hashtags: #IceCreamAroundTheWorld #GlobalTreats #MochiIceCream #DessertCulture #SweetDiscoveries
July 25 - “Would You Rather” Game
Post Idea: Engage followers with a fun “Would You Rather” game involving different ice cream choices.
Sample Caption: "Would you rather… 🍦 Have unlimited Chocolate Fudge Brownie for life OR try a new flavor every week? Let us know in the comments!"
Hashtags: #WouldYouRather #IceCreamChoices #FunGames #ScoopDecisions #IceCreamFun
July 26 - Seasonal Flavors Coming Soon
Post Idea: Tease the upcoming seasonal flavors for the end of summer.
Sample Caption: "Summer’s winding down, but we’ve got a fresh lineup of seasonal flavors coming your way! 🌻🍦 Can you guess what they might be? Stay tuned for more details!"
Hashtags: #SeasonalFlavors #SummerTreats #ComingSoon #FlavorTease #NewFlavorsAlert
July 27 - DIY Ice Cream Bar at Home
Post Idea: Share tips on how to create a DIY ice cream bar for parties using your shop’s ice cream.
Sample Caption: "Planning a summer party? 🎉 Set up your own DIY ice cream bar with our delicious flavors! Perfect for topping, scooping, and sharing with friends. 🍨🍓"
Hashtags: #DIYIceCreamBar #SummerParties #IceCreamAtHome #SweetCelebrations #HostLikeAPro
July 28 - Celebrate National Milk Chocolate Day
Post Idea: Highlight any chocolate-based ice creams in honor of National Milk Chocolate Day.
Sample Caption: "Happy National Milk Chocolate Day! 🍫 Celebrate with our decadent Chocolate Fudge Ripple – the perfect treat for all you chocoholics out there! 🍦"
Hashtags: #NationalMilkChocolateDay #ChocolateLovers #Chocoholics #ChocolateFudgeRipple #SweetIndulgence
July 29 - Share an Ice Cream Memory
Post Idea: Ask followers to share their favorite ice cream memory in the comments.
Sample Caption: "What’s your favorite ice cream memory? 🍦 Whether it’s your first scoop as a kid or enjoying a sundae with friends, we’d love to hear your stories in the comments below!"
Hashtags: #IceCreamMemories #SweetNostalgia #FavoriteScoops #ShareYourStory #MemoryLane
July 30 - Sundae Showdown
Post Idea: Post two pictures of different sundaes and have your followers vote for their favorite in the comments.
Sample Caption: "🍨 Sundae Showdown! Which one’s your pick – Classic Hot Fudge or Banana Split Deluxe? Drop your vote in the comments below! 🍒"
Hashtags: #SundaeShowdown #VoteYourFavorite #SundaeLovers #IceCreamBattle #SweetCompetition
July 31 - End of Month Thank You
Post Idea: Wrap up the month with a thank-you post to your customers for their support and announce exciting things coming in August.
Sample Caption: "July has been an amazing month, and we couldn’t have done it without YOU! 🙏🍦 Thanks for all the scoops, smiles, and love. August is going to be even sweeter – stay tuned!"
Hashtags: #ThankYouCustomers #IceCreamCommunity #EndOfMonthGratitude #MoreToCome #ScoopYouInAugust